10-Aug-2017 01:38 PM Digital Marketing
Like any artist, designers can be hypersensitive when it comes to their creations. Most often they overlook the fact that they are actually working for clients rather than themselves. However, they must remember five sins they must avoid at any cost.
Details are the key to a perfect design. You should be able to combine different elements to create a visually appealing look. Keeping it minimalistic without any clutter is the way to go.
Alignment is one of the most basic principles of graphic design. It creates order and organization amongst all the elements thereby producing harmony. However, you can always mix and match alignments as per the requirement for a funky feel.
Colors are probably the most important aesthetic tool available. They convey the right emotive messages instantly. Colors affect a viewer's decision more than we realize. If you are visiting the website of a sportswear brand, you would expect bright and energetic colors rather than toned-down colors to reflect the activeness and robustness.
Choosing the right font makes all the difference. A designer has to understand the context and use fonts accordingly. You can't use Comic Sans for a government form. You simply can't.
Line, shape, texture are some of the many design elements available at a designer's disposal. You can use varied design elements to produce a feel of symmetry. But all the elements must be used sparingly and tied together in a smooth manner.