29-Aug-2016 11:11 AM Social Media Marketing
Social media has now become the medium of choice for marketing products and services. However, it is a double-edged sword. If we're not using it efficiently, it might just become a waste of time.
Use these five simple tips to help you get it right on social media:
Success with social media requires more listening and less talking. Until you have clearly defined who your audience is, any social media strategy will fall short of reaching it's goal. Be as specific as possible on who your audience will be, and where appropriate, categorize your audience and look at key buyers and influencers and their motivations. Spark conversations that add value rather than clutter to their lives.
Communication and community are essential to social media managers' daily tasks as it helps you to build a loyal audience. Talk to your audience and not at your audience. Communicate transparently, honestly, and genuinely with them. Over time, you will build their trust and they will look to you as a source of reputable information and guidance.
Patience is key. Social media and content marketing success doesn't happen overnight. Be discerning, build your network gradually and consistently. Be selective, focussed and clear on what your objectives are. Going into social media with realistic expectations regarding the timeframe will make it even more rewarding when your rankings begin to improve.
Social media is only valuable when it's a two-way cycle. Listening is just as valuable as talking. Give your audience a voice and allow them to share their opinions openly and candidly. If you want to build success in your social marketing campaign, you need to spend ample time listening to your users. Your users will help you shape your marketing campaign if you let them.
Measuring your social media marketing results allows you as social media manager to get better at your job. It allows for experimentation with confidence knowing that you'll be able to point at exactly what's working and what isn't. Looking at the success of past content is the best way to gain a clear picture about what you need to generate and share in the future.
Successfully marketing your small business or startup will always involve challenges but it's worth it to jump on the social media bandwagon. By following these tips, you will create an organic audience on social media that grows and helps spread your story well beyond the reach of traditional marketing outlets and techniques.