20-Jul-2018 05:17 PM Digital Marketing
Technology today is more important than ever in history, and it is deeply affecting society, our culture, and everyday life in general. Among the list of technology there is, Artificial Intelligence (AI) is making news lately and driving digital marketing.
AI has impacted the fields of healthcare and medicine, automobile, robotics, finance, education, entertainment, and marketing. It can perform multiple tasks like learning, decision making, speech recognition, visual perception, and language translation within a short time frame.
As customers are increasingly dependant on search engines to find desired products, companies are trying to target those customers who are using certain keywords. There is also a shift from text to voice search.
Companies are planning strategies to optimize websites and changing their digital marketing efforts to forecast buyer needs. Here are some of the ways AI will affect digital marketing:
AI will design websites without human intervention. It will build websites based on inputs like written content, page layout, images and other required information. There are tools that will test a large number of websites’ page elements and variations. It can generate ads, optimize it and then create content to promote those ads. This translates into more conversions and more revenue.
What’s more is, AI will personalize content for each unique visitor. But hold on, it could be years before it is perfect enough for people to lose jobs.
Due to Google’s change in its algorithm, it is impossible to know why one web page ranks higher than the other. Understanding and using ranking factors like keyword stuffing is impossible.
However, AI observes click-through-rate, dwell time, and bounce rate to make sure that the user finds your content useful and valuable. Google is getting better at knowing what the user exactly wants.
Twenty years ago, it was tough for a marketer to reach the right person. But today, AI is sifting through vast amounts of data available to help reach the right audience. In the future, businesses using AI’s data will be the norm.
With AI, you can automate email scheduling and the frequency, thus maximizing engagement and conversions. How? AI can gather insights, and predict the type of content, and the offers that drive users to open emails.
In the future, AI will also write dynamically personalized emails tailored to subscriber’s preferences.
AI-powered chatbots are the synchronization of content marketing and artificial intelligence. Besides, chatbots are inexpensive and can be integrated into messaging apps like Skype, Messenger, Slack to give a better experience.
Features of AI-powered chatbots are:
It can converse with multiple users at a time, unlike humans
It can reduce wait time
It can find information about a question within seconds
The responses are humanlike too and it’s often difficult to tell if it’s non-human. You’ve already decided that not having a chatbot isn’t an option anymore.
Before the digital age, companies would hire experts who would forecast sales. AI can do this task within minutes after sifting through huge amounts of data. Startups all over the world are hard at work to perfect AI-driven sales forecasting.
It can predict buying behavior after analyzing inbound communications and interpreting user actions.
AI will save time and money for big businesses and startups alike. It will make tasks easier without threatening jobs. Though AI-powered analytics tools can read gigabytes of data in seconds, it needs humans to read data and act on it.
Your company can identify business problems, get insights, plan campaigns, save money and time with AI. What’s your take on it?