Social networking giant Facebook bought Instagram in 2012 and WhatsApp in 2014, making their founders billionaires. Mark Zuckerberg, the CEO of Facebook, had promised to keep three platforms separate. However, this promise has not lasted. It looks like the lines are about to get [...]
In today’s technologically advanced world of business having a competitive edge is what leads to the success of a company. The company may employ some of the best technical brains as managers and executives. However, what if the CEO himself or herself is not very tech[...]
A customer today receives tons of emails from multiple enterprises, all seeking his attention on the already crumpled digital space. Today, it is not just an option but a norm to make sure one is up to date on the happenings, in the ever expanding news-hungry audience society. An[...]
There are a lot of discussions and deliberations regarding what makes a business run. New entrepreneurs constantly worry about how their startup can be discovered. One of them is putting up an online presence for their business.
In this technologically advancing world, it is ver[...]
First, let’s try to understand what’s meant by a “Social Media Campaign”. As the name implies, it is an attempt to make your post’s presence known and felt on social media through a string of posts that are catchy and interesting.The posts need to appear on various soci[...]
Storytelling, as a promotional tool, is as old as time. People have passed on interesting facts by telling stories, which sometimes had lessons to learn. In business too, stories are a powerful tool for communication and promotion. Any content without a story is soulless and cust[...]
Did you think that over a period your blog loses its value? On the contrary, it is more beneficial to use your old content to drive more traffic than writing fresh content. As part of your content management system or strategy, you should take another look at your repository of c[...]
Content Marketing is a worthy investment for any company who wants to be discovered these days. When people visit your website, they understand the effort you put into the content, and your subject expertise.
Eventually, they appreciate your content marketing efforts too. Evolut[...]
Your blog is a marketing collateral and a platform to showcase your knowledge. Doing it right will put your marketing efforts in the driver's seat.
If you are the content writer, editor, or the SEO specialist in your company, read further to get blog writing tips that will help [...]
Technology today is more important than ever in history, and it is deeply affecting society, our culture, and everyday life in general. Among the list of technology there is, Artificial Intelligence (AI) is making news lately and driving digital marketing.
AI has impacted the fi[...]