Four Digital Marketing Trends That Will Rock 2018

01-Feb-2018 11:50 AM Digital Marketing

2017 saw the rise of chatbots, augmented reality, and app marketing. But, it is not necessary that what worked last year, will work this year as well. After all, lightning doesn’t strike the same place twice, does it? So, without further ado, here are the four digital marketin[...]

Facebook in for a Face Change

19-Jan-2018 06:35 PM Digital Marketing

Facebook is in for an algorithm change and a major overhaul, which is going to change the way we interact on this social media platform. It is going to change how it ranks the posts, videos, and photos that appear in its users’ ‘News Feeds’, introducing imminent changes on [...]

Four Digital Marketing Trends that Ruled 2017

29-Dec-2017 06:33 PM Digital Marketing

With the smart AI (Artificial Intelligence) chatbots that engaged us with their witty banter and the apps that kept us glued to our screens with their interesting offers, the digital market saw the rise of many new trends in 2017. Here are four trends that ruled 2017 and changed[...]

How to Advertise on Pinterest

11-Dec-2017 09:41 AM Digital Marketing

Advertising on Pinterest fares better than the other platforms available. Pinterest employs several micro-targeting techniques which increase your chances of brand visibility and traffic. But this can be achieved with some initiatives that should and should not be taken.Images T[...]

Outsourcing Your Marketing Responsibilities is the Way to GO

24-Nov-2017 05:25 PM Digital Marketing

Small businesses are always on the lookout for any opening or ways that can help them compete with their often-larger adversaries. For many, they may be ignoring one of the most beneficial advantages available to them: outsourcing. The term ‘outsourcing’ instills a negative f[...]

What 'The Wolf of Wall Street' Can Teach Us About Marketing

17-Nov-2017 12:04 PM Digital Marketing

The Wolf of Wall Street is considered one of the best, yet one of the most controversial movies that Hollywood has to offer. Based on the biography of Jordan Belfort with the same name, the movie’s intriguing story takes everyone on a rollercoaster ride, and Leonardo DiCaprio[...]

VR Here for Marketing!

10-Nov-2017 02:34 PM Digital Marketing

The emergence of new technologies is changing the digital marketing landscape. Currently, Virtual Reality is a trend that’s driving the wave as an effective marketing tool.Humans are simulated by their senses and love experiences more than words, and this is one of the reasons [...]

The Customer is Still King

27-Oct-2017 10:54 AM Digital Marketing

The customer is still kingIt’s the oldest trick in human history. If you want to win someone over, make them feel special. Sometimes, that’s all it takes to win back lost favor, or garner a new relationship. Apply the same logic to marketing, and you have a satisfied client b[...]

Why You Should Adopt Guerrilla Advertising

18-Oct-2017 05:51 PM Digital Marketing

Hundreds of billboards glide past as you peer your drowsy eyes through the bus window. Small, big, dull, bright, but none of these catch your attention. Your brain is hardwired to avoid falling into the consumerist trap. Your brain just refuses to acknowledge these colorful image[...]

Interactive Content Leads Digital Marketing

26-Sep-2017 06:05 PM Digital Marketing

Unless you have been holidaying on some remote island or taken a sudden liking for space travel, you wouldn't have missed the buzz surrounding interactive content. Being touted as the future of digital marketing, it enables real-time customer interaction with your brand or produc[...]


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