In today’s technologically advanced world of business having a competitive edge is what leads to the success of a company. The company may employ some of the best technical brains as managers and executives. However, what if the CEO himself or herself is not very tech[...]
Technology today is more important than ever in history, and it is deeply affecting society, our culture, and everyday life in general. Among the list of technology there is, Artificial Intelligence (AI) is making news lately and driving digital marketing.
AI has impacted the fi[...]
It was not long ago when voice search was considered to be something straight out of science fiction books. We can all recall scenes from Star Trek where Captain Kirk could be seen talking to a screen. Well, things have moved at a rapid pace and today we have Apple’s Siri, Amaz[...]
If you’ve been in the online marketing space for quite some time, you must be familiar with the term ‘mobile optimization’. This buzzword is acquiring greater importance with each passing day as the number of mobile users grow. So, what exactly is mobile optimization? In si[...]
Back in the 1980s, marketing meant an in-your-face attitude, being outspoken, and having an outgoing streak, all of which are extroverted qualities. Fast forward to 2018 and the dynamics have changed drastically. Now in this digital age, a marketer needs to be well-informed about[...]
According to a recent study, about 40% of all mobile users search for local businesses on the internet. And with the increase in internet and smartphone users in the past few years, the local SEO market has seen an outstanding growth. As such, it has become more important than ev[...]
“A mother always knows best,” maybe an old proverb, but it is quite applicable even in this day and age. Mothers are usually our first teachers. Right from learning the first word till the day you graduated from college, your mother was with you through thick and thin. She ha[...]
While measuring employee productivity, office atmosphere is definitely a factor worth observing. The atmosphere and ambience of an office goes a long way in defining the productivity and output of the workforce. This includes: appearance and comfortability.The appearance of the o[...]
As a blogger, there is one question that might always bug you — “Do I need to blog regularly?” Well, for starters, there are no hard and fast rules to the number of blogs that you can pen in a day. Some bloggers blog every day, while others do once a week or even once a mon[...]
2017 saw the rise of chatbots, augmented reality, and app marketing. But, it is not necessary that what worked last year, will work this year as well. After all, lightning doesn’t strike the same place twice, does it?
So, without further ado, here are the four digital marketin[...]