The Rise of Introverts in the Digital Market

01-Jun-2018 09:33 AM Digital Marketing

Back in the 1980s, marketing meant an in-your-face attitude, being outspoken, and having an outgoing streak, all of which are extroverted qualities. Fast forward to 2018 and the dynamics have changed drastically. Now in this digital age, a marketer needs to be well-informed about[...]

3 Ways to Utilize Local SEO for your Business

25-May-2018 09:46 AM Digital Marketing

According to a recent study, about 40% of all mobile users search for local businesses on the internet. And with the increase in internet and smartphone users in the past few years, the local SEO market has seen an outstanding growth. As such, it has become more important than ev[...]

3 Social Media Marketing Strategies That Work

18-May-2018 05:47 PM Social Media Marketing

Up until a few years ago, social media marketing strategies mostly involved just being present on social media. There were not too many organizations who were trying to promote, market, or even monetize themselves through social media. Fast forward to 2018, and the rules of the g[...]

Mother's Day Special: Leadership Lessons From Mothers

11-May-2018 10:52 AM Digital Marketing

“A mother always knows best,” maybe an old proverb, but it is quite applicable even in this day and age. Mothers are usually our first teachers. Right from learning the first word till the day you graduated from college, your mother was with you through thick and thin. She ha[...]

How to Optimize Your YouTube Channel

03-May-2018 05:10 PM Social Media Marketing

You’ve started a Youtube Channel, but you’re not getting enough views and you begin to wonder what you are doing wrong. Is it the quality of your videos that is causing the lack of views or something else? Before you jump to more conclusions, let us ask you this — is y[...]

GDPR To The Rescue As Privacy Threat Looms Large

20-Apr-2018 12:23 PM Latest Trends

With the Cambridge Analytica fiasco still fresh in our memory and despite the political drama that unfolded with Mark Zuckerberg’s congressional interrogations, Facebook’s business model isn’t in for any real risk from regulators in the US. In Europe, however, the situation[...]

It's Okay To Be An Introverted Leader

13-Apr-2018 09:40 AM Leadership

Being outspoken and able to communicate properly with your team is important for leaders. If a leader can communicate the organization’s goals and objectives properly,  she/he can inspire her/his employees to do well. But, if a leader finds it uncomfortable to communicate [...]

Getting in Touch with Your Creative Self

06-Apr-2018 06:19 PM Digital Marketing

While measuring employee productivity, office atmosphere is definitely a factor worth observing. The atmosphere and ambience of an office goes a long way in defining the productivity and output of the workforce. This includes: appearance and comfortability.The appearance of the o[...]

Do I Need to Blog Regularly?

29-Mar-2018 02:58 PM Digital Marketing

As a blogger, there is one question that might always bug you — “Do I need to blog regularly?” Well, for starters, there are no hard and fast rules to the number of blogs that you can pen in a day. Some bloggers blog every day, while others do once a week or even once a mon[...]

Top Trends in Content Marketing

16-Mar-2018 12:01 PM Content Marketing

Times have changed and companies are turning to content marketing and social media tools to make an impact and engage a larger audience. With new technologies and tools popping up every day, technology has become entrenched in our daily lives. Social media giants like Facebook, T[...]


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