5 Deadly Sins of Graphic Design

10-Aug-2017 01:38 PM Digital Marketing

Like any artist, designers can be hypersensitive when it comes to their creations. Most often they overlook the fact that they are actually working for clients rather than themselves. However, they must remember five sins they must avoid at any cost. Thou shalt not overlook the [...]

Adios Google Instant. Hola Autocomplete!

31-Jul-2017 03:17 PM Latest Trends

Remember the instant you typed the letters of your half-formed words/sentences in the query box and pages most close to your searches would appear on your screen instantly? Well, if you haven't, it's time you try and try until you remember as it lies in one corner of the heap of [...]

4 Reasons to Use GIFs in your Social Media Strategy

26-Jul-2017 09:53 AM Social Media Marketing

GIFs are taking the world by storm! Today, GIFs are so widespread that people from all walks of life use it. Of course, words and photos are a great way to tell stories, but sometimes, it's difficult to find the right ones to convey a message. GIF saves the day! Phew! Remember t[...]

5 Ways to Promote a Start-up

19-Jul-2017 03:04 PM Startups

What are the things that come to your mind, when you think about a start-up? A team of enthusiastic and passionate people led by a visionary, ambitious goals, and a modest budget. Usually, because of the budget, many start-ups don't feel at home while promoting themselves. But, w[...]

4 Most Unlikely Wearable Technology You Must Own!

18-Jul-2017 04:24 PM Latest Trends

Before the millennium struck, we had sweet promises made to us. Flying shoes, hoverboards... and the list continues. Now it's been almost two decades, and although Marty McFly's hoverboards haven't yet been a possibility, we do have some of the televised wearable technology at ha[...]

What is Cybersecurity and Why is it so Important?

03-Jul-2017 03:47 PM Latest Trends

It wasn't long ago when the concept of cybersecurity wasn't given much importance. In fact, people often debated and argued over its requirement. Then in May, the WannaCry ransomware attack happened, a cyber attack that claimed more 200,000 victims and infected more than 300,000 [...]

4 Things to Learn from Dropbox

21-Jun-2017 10:37 AM Digital Marketing

Dropbox climbed the ladder of success (metaphorical ladder, mind you) by bagging hundreds of thousands of users in just a fortnight of going public. And pretty soon, it reached a million, 500 million and $10 billion valuations, and so the journey goes on. Startups have always dre[...]

Why do YOU need PR?

13-Jun-2017 10:25 AM Lead Generation

If you thought Public Relations (PR) was meant only for business organisations, then you are highly mistaken. In these days of digital warfare, it is an absolute necessity to hire a PR agency to drive a company's growth, be it an educational institution or a fashion house. Take a[...]

How to Pick the Right Growth Hacker for your Company

01-Jun-2017 02:23 PM Digital Marketing

So you own a company and happened to hear about the miraculous benefits of growth hackers. Now you simply can't resist until you get one of your own. You have already managed to convince your partners to hire a growth hacker and now you are ready to launch the hiring process. How[...]

Growth Marketing: Then and Now

24-May-2017 04:40 PM Digital Marketing

You must have noticed how almost all the McDonald's counters are stationed along highways? Was it just a random thought? Well, no. McDonald's targeted the travel-weary travellers in the deserted highways very efficiently. This led to a constant flow of customers no matter what th[...]


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