Leveraging IGTV For Brands

06-Jul-2018 10:17 AM Social Media Marketing

Boomerang, hyperlapse, stories, filters, explore pages, emoji sliders, video chat – you name it, Instagram has it! Just when you were getting used to the overwhelming features, the queen of social media apps launched IGTV, an app that gives users the freedom to upload long-form[...]

Voice Search And The Changing Landscape Of SEO

29-Jun-2018 05:45 PM Digital Marketing

It was not long ago when voice search was considered to be something straight out of science fiction books. We can all recall scenes from Star Trek where Captain Kirk could be seen talking to a screen. Well, things have moved at a rapid pace and today we have Apple’s Siri, Amaz[...]

Apple WWDC 2018 - Innovation Highlights

21-Jun-2018 10:23 AM Latest Trends

Sneak Peek Into The EventWe all know that when it comes to software product development, Apple is one of the biggest names in the industry. Most of us own Apple gadgets because we believe in the brand. Apple is committed to giving the best to its customers. A world leader in tech[...]

Mobile Optimization Is The Way To Go

08-Jun-2018 04:14 PM Digital Marketing

If you’ve been in the online marketing space for quite some time, you must be familiar with the term ‘mobile optimization’. This buzzword is acquiring greater importance with each passing day as the number of mobile users grow. So, what exactly is mobile optimization? In si[...]

The Rise of Introverts in the Digital Market

01-Jun-2018 09:33 AM Digital Marketing

Back in the 1980s, marketing meant an in-your-face attitude, being outspoken, and having an outgoing streak, all of which are extroverted qualities. Fast forward to 2018 and the dynamics have changed drastically. Now in this digital age, a marketer needs to be well-informed about[...]

3 Ways to Utilize Local SEO for your Business

25-May-2018 09:46 AM Digital Marketing

According to a recent study, about 40% of all mobile users search for local businesses on the internet. And with the increase in internet and smartphone users in the past few years, the local SEO market has seen an outstanding growth. As such, it has become more important than ev[...]

3 Social Media Marketing Strategies That Work

18-May-2018 05:47 PM Social Media Marketing

Up until a few years ago, social media marketing strategies mostly involved just being present on social media. There were not too many organizations who were trying to promote, market, or even monetize themselves through social media. Fast forward to 2018, and the rules of the g[...]

Mother's Day Special: Leadership Lessons From Mothers

11-May-2018 10:52 AM Digital Marketing

“A mother always knows best,” maybe an old proverb, but it is quite applicable even in this day and age. Mothers are usually our first teachers. Right from learning the first word till the day you graduated from college, your mother was with you through thick and thin. She ha[...]

How to Optimize Your YouTube Channel

03-May-2018 05:10 PM Social Media Marketing

You’ve started a Youtube Channel, but you’re not getting enough views and you begin to wonder what you are doing wrong. Is it the quality of your videos that is causing the lack of views or something else? Before you jump to more conclusions, let us ask you this — is y[...]

GDPR To The Rescue As Privacy Threat Looms Large

20-Apr-2018 12:23 PM Latest Trends

With the Cambridge Analytica fiasco still fresh in our memory and despite the political drama that unfolded with Mark Zuckerberg’s congressional interrogations, Facebook’s business model isn’t in for any real risk from regulators in the US. In Europe, however, the situation[...]


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