Advertising on Pinterest fares better than the other platforms available. Pinterest employs several micro-targeting techniques which increase your chances of brand visibility and traffic. But this can be achieved with some initiatives that should and should not be taken.Images T[...]

There's a new buzzword in town, and it's called 'Chatbots.' The idea of chatbots is nothing new. Since the early 1960s, people have been interested in creating a robot able to communicate with humans. Since then, we've taken a considerable step forward with the launch of AI assis[...]

Small businesses are always on the lookout for any opening or ways that can help them compete with their often-larger adversaries. For many, they may be ignoring one of the most beneficial advantages available to them: outsourcing. The term ‘outsourcing’ instills a negative f[...]

The Wolf of Wall Street is considered one of the best, yet one of the most controversial movies that Hollywood has to offer. Based on the biography of Jordan Belfort with the same name, the movie’s intriguing story takes everyone on a rollercoaster ride, and Leonardo DiCaprioâ€[...]

The emergence of new technologies is changing the digital marketing landscape. Currently, Virtual Reality is a trend that’s driving the wave as an effective marketing tool.Humans are simulated by their senses and love experiences more than words, and this is one of the reasons [...]

Video games have gathered a lot of popularity in the last few decades. The emergence of games like the Warcraft Series, The Last of Us, Counter Strike, and the Call of Duty Series, have helped the video game industry to become a powerhouse. We may or may not be able to able to le[...]

The customer is still kingIt’s the oldest trick in human history. If you want to win someone over, make them feel special. Sometimes, that’s all it takes to win back lost favor, or garner a new relationship. Apply the same logic to marketing, and you have a satisfied client b[...]

Hundreds of billboards glide past as you peer your drowsy eyes through the bus window. Small, big, dull, bright, but none of these catch your attention. Your brain is hardwired to avoid falling into the consumerist trap. Your brain just refuses to acknowledge these colorful image[...]

Unless you have been holidaying on some remote island or taken a sudden liking for space travel, you wouldn't have missed the buzz surrounding interactive content. Being touted as the future of digital marketing, it enables real-time customer interaction with your brand or produc[...]

Google has thrown a lot of challenges for marketers in the last five years. While some marketers have struggled to adapt to these massive changes, others are thriving because they have learned to stay ahead by focusing on content and quality. As we head into the latter part of [...]