With the Cambridge Analytica fiasco still fresh in our memory and despite the political drama that unfolded with Mark Zuckerberg’s congressional interrogations, Facebook’s business model isn’t in for any real risk from regulators in the US. In Europe, however, the situation[...]

Being outspoken and able to communicate properly with your team is important for leaders. If a leader can communicate the organization’s goals and objectives properly,  she/he can inspire her/his employees to do well. But, if a leader finds it uncomfortable to communicate [...]

While measuring employee productivity, office atmosphere is definitely a factor worth observing. The atmosphere and ambience of an office goes a long way in defining the productivity and output of the workforce. This includes: appearance and comfortability.The appearance of the o[...]

As a blogger, there is one question that might always bug you — “Do I need to blog regularly?” Well, for starters, there are no hard and fast rules to the number of blogs that you can pen in a day. Some bloggers blog every day, while others do once a week or even once a mon[...]

Times have changed and companies are turning to content marketing and social media tools to make an impact and engage a larger audience. With new technologies and tools popping up every day, technology has become entrenched in our daily lives. Social media giants like Facebook, T[...]

In an ocean of social media tools that you have to keep up with, I’m sure you must be wondering if having a LinkedIn profile is actually worth it or a waste of time. In the modern age of job applications, not having a LinkedIn profile is as good as being invisible to prospectiv[...]

Not everyone considers it important to hire a digital marketing agency to promote their blogs, especially if it’s personal. So, here are some pointers to help you promote your blog and gain more traffic than before. The first thing you should do is write the blog of course, [...]

Usually, movies made on social causes are critically acclaimed, but rarely do we see them getting commercial success. Padman, the recently released movie, starring Akshay Kumar and Radhika Apte is based on a taboo topic in our society- menstruation. Even though the movie comes wi[...]

2017 saw the rise of chatbots, augmented reality, and app marketing. But, it is not necessary that what worked last year, will work this year as well. After all, lightning doesn’t strike the same place twice, does it? So, without further ado, here are the four digital marketin[...]

Freedom.A beautiful word. A wonderful concept. A fundamental right.People have fought and died for it. It is, in this century, the most talked about topic without a doubt. But how much is too much? Are rules really shackles? Can we function without any guideline at all?While thes[...]