The customer is still kingIt’s the oldest trick in human history. If you want to win someone over, make them feel special. Sometimes, that’s all it takes to win back lost favor, or garner a new relationship. Apply the same logic to marketing, and you have a satisfied client b[...]

Hundreds of billboards glide past as you peer your drowsy eyes through the bus window. Small, big, dull, bright, but none of these catch your attention. Your brain is hardwired to avoid falling into the consumerist trap. Your brain just refuses to acknowledge these colorful image[...]

Unless you have been holidaying on some remote island or taken a sudden liking for space travel, you wouldn't have missed the buzz surrounding interactive content. Being touted as the future of digital marketing, it enables real-time customer interaction with your brand or produc[...]

Google has thrown a lot of challenges for marketers in the last five years. While some marketers have struggled to adapt to these massive changes, others are thriving because they have learned to stay ahead by focusing on content and quality. As we head into the latter part of [...]

Everyone wants to tell the story of their brand. However, it’s not as easy as it seems. Although a lot of options are available nowadays, making it a success is another story. There are some pointers that one needs to remember while coming up with a story for a brand.If you tho[...]

Game of Thrones is not only one of the most pirated shows in the history of television, but also one of the most discussed topics on the social media. The popularity of this HBO television series can only be rivaled by the popularity of the characters in the show. Yes, we can't s[...]

You must be familiar with the tedious process of coming up with a strong password- one that has numbers, special characters, and different cases. To add to it, there is a rule which states that changing your password every month and keeping them different across various platforms[...]

Like any artist, designers can be hypersensitive when it comes to their creations. Most often they overlook the fact that they are actually working for clients rather than themselves. However, they must remember five sins they must avoid at any cost. Thou shalt not overlook the [...]

Remember the instant you typed the letters of your half-formed words/sentences in the query box and pages most close to your searches would appear on your screen instantly? Well, if you haven't, it's time you try and try until you remember as it lies in one corner of the heap of [...]

GIFs are taking the world by storm! Today, GIFs are so widespread that people from all walks of life use it. Of course, words and photos are a great way to tell stories, but sometimes, it's difficult to find the right ones to convey a message. GIF saves the day! Phew! Remember t[...]