5 Ways to Promote a Start-up

19-Jul-2017 03:04 PM Startups

What are the things that come to your mind, when you think about a start-up? A team of enthusiastic and passionate people led by a visionary, ambitious goals, and a modest budget. Usually, because of the budget, many start-ups don't feel at home while promoting themselves. But, w[...]

4 Unlikely Wearable Technology

18-Jul-2017 04:24 PM Latest Trends

Before the millennium struck, we had sweet promises made to us. Flying shoes, hoverboards... and the list continues. Now it's been almost two decades, and although Marty McFly's hoverboards haven't yet been a possibility, we do have some of the televised wearable technology at ha[...]

What is Cybersecurity and Why is it so Important?

03-Jul-2017 03:47 PM Latest Trends

It wasn't long ago when the concept of cybersecurity wasn't given much importance. In fact, people often debated and argued over its requirement. Then in May, the WannaCry ransomware attack happened, a cyber attack that claimed more 200,000 victims and infected more than 300,000 [...]

4 Things to Learn from Dropbox

21-Jun-2017 10:37 AM Digital Marketing

Dropbox climbed the ladder of success (metaphorical ladder, mind you) by bagging hundreds of thousands of users in just a fortnight of going public. And pretty soon, it reached a million, 500 million and $10 billion valuations, and so the journey goes on. Startups have always dre[...]

Why do YOU need PR?

13-Jun-2017 10:25 AM Lead Generation

If you thought Public Relations (PR) was meant only for business organisations, then you are highly mistaken. In these days of digital warfare, it is an absolute necessity to hire a PR agency to drive a company's growth, be it an educational institution or a fashion house. Take a[...]

How to Pick the Right Growth Hacker for your Company

01-Jun-2017 02:23 PM Digital Marketing

So you own a company and happened to hear about the miraculous benefits of growth hackers. Now you simply can't resist until you get one of your own. You have already managed to convince your partners to hire a growth hacker and now you are ready to launch the hiring process. How[...]

Growth Marketing: Then and Now

24-May-2017 04:40 PM Digital Marketing

You must have noticed how almost all the McDonald's counters are stationed along highways? Was it just a random thought? Well, no. McDonald's targeted the travel-weary travellers in the deserted highways very efficiently. This led to a constant flow of customers no matter what th[...]

Facebook's Growth: A Tale that Must be Told

10-May-2017 02:39 PM Digital Marketing

Once upon a time in a Harvard University dorm room, a drunk college-goer decided he could do better than the official Harvard website and sat down on the computer to prove himself. A week-long coding later, Mark launched thefacebook.com. And thus began a journey of epic proportio[...]

Debunking Growth Marketing Myths

03-May-2017 11:13 AM Digital Marketing

So you thought growth marketing was only about digital marketing for preset marketing goals. That it worked only for startups, right? Well, you are absolutely wrong. To understand growth marketing, you have to go beyond its popularized notions. The idea of growth marketing is qui[...]

All You Need to Know About Growth Hacker's Funnel from our Free Ebook

24-Apr-2017 11:37 AM Digital Marketing

Growth hacking is a term which is on every modern day marketer's book. In a world which is highly competitive, growth hacking is attractive for the leaner marketing steps, and the quick results it promises. The process borrows from the worlds of marketing and coding, using the po[...]

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