Facebook in for a Face Change

19-Jan-2018 06:35 PM Digital Marketing

Facebook is in for an algorithm change and a major overhaul, which is going to change the way we interact on this social media platform. It is going to change how it ranks the posts, videos, and photos that appear in its users’ ‘News Feeds’, introducing imminent changes on January 11th designed to put what friends and family have to say first.
 
To cut it short, you’ll see more posts from friends and family members that will spur lively debates, whereas, there will be fewer videos and feeds from brands and business houses. Prioritizing what your friends and family share is a part of an effort by Facebook to help people spend more quality time on this site.
 
According to Mark Zuckerberg, “We built Facebook to help people stay connected and bring us closer together with the people that matter to us. But recently we've gotten feedback from our community that public content—posts from businesses, brands, and media—is crowding out the personal moments that lead us to connect more with each other.”
 
With family ruling over all other commercial considerations, businesses are in for a hard time and should consider changing their approach in order to reach their target audience. So, what are the options available to businesses who use social media platforms, especially Facebook to reach their target audience? Let’s explore some of the available options.

Quality over Quantity

For businesses—big and small—Facebook has always been the ideal platform to reach a larger audience. But the obsession with numbers has led organizations to compromise on the quality of the content. Companies need to realign their metrics to focus on the relevance of content.

Messenger to the Fore

Another viable option for businesses is to experiment with Messenger to reach their prospective customers. If they are worried about Facebook’s new algorithm change, then they need to start thinking about the personalized reach of Messenger and how it can help them in the long run.

Going for Paid Strategy

This is one strategy that has been there for some time and it’s quite a lucrative opportunity for those who are savvy and patient enough to make use of Facebook’s paid advertising. It’s a wishful thinking that companies can rely just on Facebook’s organic reach to gain maximum mileage and with these new changes in place, it’s only going to get harder for companies.

Video Posts and Community Engagement

Community engagement is one thing that is going to gain priority as the new changes are implemented. Going for video posts which can engage users and lead to a meaningful and engaging interaction within the community.
 
Facebook is making a dedicated effort to change the behavior of people by helping them engage in less aimless scrolling through their streams of posts and engage in more meaningful interaction. Only time will tell whether Facebook will be able to achieve its goal or not, or is it just another futile attempt by the social networking site to change its sagging image.