31-Jul-2017 03:17 PM Latest Trends
Remember the instant you typed the letters of your half-formed words/sentences in the query box and pages most close to your searches would appear on your screen instantly? Well, if you haven't, it's time you try and try until you remember as it lies in one corner of the heap of unnoticed things that your brain reads but you just choose to ignore.
That instant feature was called Google Instant. I use was in this context because Google decided to hit the kill switch last week. This feature was added by Google way back in 2010 to save millions of seconds of search time. Back then, people still used PCs and Google's Vice President of Search, Marissa Meyer claims the need for Google Instant has decreased as it was during its launch.
Why? Because more and more people have gone mobile now. Almost 60 per cent of Google searches that take place today is on mobile phones. And Instant Search on mobile phones isn't handy as onscreen keyboards are used during mobile browsing, so fingers and loading results on top of the onscreen keyboard wouldn't lead to a good search experience. Moreover, Google had to run two different search engines, customized for mobile phones and desktop, to keep Instant alive for a better browser searching experience.
Google released a statement saying, "...many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices."
The feature replacing Google Instant Search is Autocomplete which works through search predictions. In other words, Google calculates the possible search terms related to what you are typing along with popular trends or what others are searching for while keeping in mind factors like the user's location, past preferences, bookmarks, search history, etc.
So, we bid adieu to Google Instant Search and give a hearty welcome to Google Autocomplete even though most users didn't notice it due to Google's efficient and smooth handling of their attempt at reading minds during online searches.