08-Mar-2018 09:17 AM Social Media Marketing
In an ocean of social media tools that you have to keep up with, I’m sure you must be wondering if having a LinkedIn profile is actually worth it or a waste of time. In the modern age of job applications, not having a LinkedIn profile is as good as being invisible to prospective employers or recruiters.
If you’ve haven’t yet created a profile, it’s high time you do. With over 225 million members, it’s the world’s largest professional network to find jobs and even get found. If you already have an account, here are some quick do’s and don'ts to keep in mind.
Put yourself in the shoes of your ideal employer or recruiter. What would they be searching for in order to find you? Strategically place keywords on your headline, summary, experience descriptions, and skills section. LinkedIn treats similar searches differently, so include variations as well. You can use Google's Keyword Planner to better define your keywords. But don’t go overboard with it. Stuffing a ton of keywords is going to be obvious, and doesn’t speak well for your communication skills.
Science proves that people love and are more likely to remember content through images and videos. Take advantage of that fact by spicing up your profile with links, documents, videos, images, presentations that showcase your work experience and projects. You can even publish your own content on LinkedIn. This makes your profile extra engaging and interesting and motivates the reader to keep scrolling till the end.
Connecting to hundreds of strangers will not help your network on LinkedIn. Take time to create meaningful connections with individuals and relevant industry groups and consider how you can bring reciprocal value. Actively engage with people you’ve connected with by liking, sharing and commenting on their activity. Keep in mind that the value of LinkedIn connections come in the quality of relationships you have, not the quantity.
Your resume and LinkedIn profile should be aligned with accurate information across both mediums, otherwise, it could question your trustworthiness. But that doesn't mean you copy paste one to the other. If recruiters find your resume amazing and want to learn more about you, and come across your LinkedIn profile as a direct match, that would be disappointing. They might assume that you don’t have anything more to offer. Ensure your resume and profile build off each other. Create a profile that compels people to want to learn more and reach out for an interview.
If a person doesn't accept your invite the first time, he/she is not going to accept it the second time. Get the hint and refrain from spamming, or it gets kinda creepy. Also, show a healthy sense of patience after connecting with someone. Don't bug them within 10 minutes of connecting with a tedious sales pitch, or spam their inboxes with a new product or service you're selling. When it comes to recommendations, you need at least two to reach 100% completion of your profile, but they need to be valuable. Don't spam all your contacts in the hopes of getting a few good reviews. That won't work!
If you want your profile to stand out, you need to nurture it from time to time. Be active on LinkedIn by sharing relevant updates and insights that are most likely to get noticed by recruiters or similar professionals looking to expand their network. Update your profile with examples of your work output - the projects you've completed, a panel discussion you took part it in, and so on. You can also join relevant groups where you can share articles and engage in debates regularly. Engage with your contacts by keeping a regular eye on InMail and responding to any potential opportunities that come through. The more active you are on LinkedIn, the more likely people are to find you.
LinkedIn is not just an online resume, it sums up your entire digital reputation. As Jason Miller, Content Marketing Manager, LinkedIn says, "1 out of every 3 professionals on the planet is on LinkedIn." We hope you’ve hopped on it too!