Online Marketing Secrets for New Entrepreneurs

07-Nov-2018 01:45 PM Startups

There are a lot of discussions and deliberations regarding what makes a business run. New entrepreneurs constantly worry about how their startup can be discovered. One of them is putting up an online presence for their business.

In this technologically advancing world, it is very important to have a strong online base to market yourself and make sure you reach your goals. “If you do not exist online, you do not exist at all”, this was the saying a decade ago!

A decade later, it is still true because entrepreneurs are jumping the online bandwagon and are promoting their businesses like there is no tomorrow. However, only a few build themselves a ‘tribe’ or a set of loyal followers.

Here are a few pointers to consider while trying to build your online presence -

Identify your audience

It’s very crucial to take time and effort to understand who will be interested in your product. Do the required research to accurately target your audience. Once you know your audience, it would be easier for you to effectively market your product to those who would actually buy it.

Moreover, ask if your audience is online. If you are selling power tools and if your customers are not online, then you may hit offline events and trade shows than building online social media presences. Besides, most companies that sell power tools online do have a strong offline presence including a distribution line.

Be accurate

A wall of text usually repels most people, and if your advertisement looks like one, no matter how enticing is your advertisement, it is most likely to be ignored. Online audience are an impatient lot and it does not take much to get them bored.

When spreading the word about your business online, the more accurate and crisp you make the advertisement, the more your chances are of being noticed and understood.

Be unique

There are many businesses that are sending out emails. However, most of them are lost in people’s inboxes. There are many reasons for it. People will notice you more if you stand out in a crowd.

Make sure your marketing strategy reflects your product and the way you advertise is new and unique. Also, your target audience should be able to resonate with what you are trying to portray.

In today’s online world, one of the ways you can be unique is to create dynamic create content for your marketing campaign. Dynamic content works if it is used smartly.

Focus on content

Content marketing is one of the biggest components of online marketing. You need to produce a constant stream of valuable and relevant content. Today, the quality of your content is most crucial to aiding the growth of your business.

Tell the story of your  brand. People are interested in stories than anything else. Stories have lessons to learn and is it powerful in business too. There are many successful people who have documented their story and have sold millions of copies of their books.

It works the same way for brands. People are inclined to buy products from brands that can tell stories than brands that hard sell. Use storytelling in your messaging and be amazed at the result.

Be open to suggestions

The internet as we already know has paved way for a two-way street, communication-wise. Not only powerful news corporations, even ordinary people with access to the internet can create content. This is powerful enough.

The power of the Internet brings you the advantage of asking for opinions with quick replies. These can help you improve your product and tailor it according to your audience. When these suggestions are incorporated, your audience will know how serious you are about making your product better and your business grow.

If you be open to suggestions, your brand will be known as the brand that listens. If you do not, your brand will be ignored or brutally trolled. Either ways, your brand will have to struggle to up its reputation.

Be passionate

To achieve success in any entrepreneurial activity, it is very important to be passionate about your product. That passion and persistence should reflect on your online presence so your audience understands that you are willing to work towards it, no matter what. This will help you build loyal customers.

The thing is an online audience can usually distinguish between a brand that is passionate and the brand that is not. Most of it depends on the above mentioned points. Hard working does not mean passionate. Brands that work smart also wins big offline and online.

Invest in online tools

Few years ago, when we did not have the internet, the management maintained files and records to keep track of everything. Today we have online tools that can be used. Thanks to the nature of the internet, people can collaborate to keep the same record. Meaning, ten people can look and edit the same document at once.

To optimize productivity, it is crucial to invest in certain online management tools. They could range from social media management to SEO tracking, to communication tools. These tools will help you track your progress and suggest improvements, whilst saving both time and money.

Update regularly

Nobody likes a stale website. If your website or social media pages haven’t been updated in a while, you should drop everything and fix it! Keep track of the pace and functionality of your online presence, making sure that you are an active member of the online world.

People only consider web pages that are updated and maintained consistently of value. Besides, the more your web pages are updated, the more number of times your content is crawled by search engines. After all, search engines look for new content, right?

These points should help you create a strong online presence to help you grow and flourish in the future.

We can help you give your business an online presence and build you a ‘tribe’, starting with building a website to creating and maintaining your social profiles. Know more about us.