01-Mar-2018 03:08 PM Content Marketing
Not everyone considers it important to hire a digital marketing agency to promote their blogs, especially if it’s personal.
So, here are some pointers to help you promote your blog and gain more traffic than before.
The first thing you should do is write the blog of course, but you should make sure that your write-ups are short and crisp instead of long essays. It’s all about looking good. Even if your content is original and interesting, a bad creative can spoil your chances of getting high traffic. That is why it becomes imperative to use good creatives, whether in the form of images, videos or gifs.
Also, titles must be eye-grabbing so that it appeals to readers. Theme-based write-ups is a good idea if any festival or event is around the corner. However, make sure to publish the blog at least a week before the event for it to trend.
The next step that comes after writing a blog is optimizing it for a greater reach. So, before publishing your blog, you must remember to use some easy tricks and tools. You must insert common or trending keywords throughout the blog to ensure easy traceability for search engines. To make it easier for your blog to reach the top, use a proper meta title and meta description. Google Webmaster is a useful tool that traces your tool and indexes it.
Once you have published quite a few blogs, you can use Google Analytics to study the reader demographic. This will help you understand your audience and write and publish accordingly.
This is the most important step in the process. No doubt content is king, but your content might lose its way in the huge crowd of blogs at times. In order to make sure that your blog makes its mark in the world, you must market it. Facebook, Twitter, YouTube, Instagram, and Pinterest are the most popular channels where you can advertise your blog. You could create a Facebook page or Twitter handle designed for your blog specifically.
But that is not all. Regular engagement is equally important. That is why you must visit other blogs of your domain and participate in various discussions or leave comments. Inviting guest bloggers and sending out attractive mailers adds the cherry on the top.
This step comes somewhere between marketing and SEO. Creating backlinks is a great way to increase traffic to your blog. When it comes to backlinks, Quora is a great platform. Many bloggers use fellow bloggers for cross-promotion by sharing each other’s blog on their own social media handles.
Do not forget to implement these steps the next time you write a blog!