The Creative Guide to Business Storytelling

Competent salespeople pinpoint the problems that customers face and present their product as the answer, as opposed to simply listing features. Stories produce emotions and release positive hormones like Oxytocin, which affect how we make decisions. Here, we examine the efficiency of storytelling in marketing and sales.  Explore the book to understand how it investigates the power of business storytelling and how corporations can harness it for greater success.